Hi, I'm Sanjay Hegde
Product Manager & Strategist
I'm a Product Manager with a passion for building innovative solutions. I hold an MBA in Product Management and Marketing, complemented by 3.5 years of hands-on coding experience.
My expertise lies in developing AI-powered products and data-driven solutions that solve real business problems. I specialize in product strategy, user research, and analytics, with a particular focus on AI/ML applications.
My Projects
Explore my journey through AI-driven solutions, data analytics, and user-centric designs.
PayPal Flow - Invoicing AR/AP Platform
Led comprehensive user research for SMB financial workflows in India, uncovering key pain points. Designed and developed a high-fidelity clickable prototype based on research findings in collaboration with a Senior Product Manager at PayPal.
White Paper - Visual Elements Impact on Consumer Perception
Led consumer surveys and data analysis to understand how packaging design influences FMCG purchase decisions. Delivered actionable insights to improve product positioning strategies. Provided insights to help brands align packaging with consumer preferences, boosting product appeal.
Mobile App Redesign
Spearheaded the redesign of our mobile application, focusing on user experience and performance. The new design resulted in a 35% increase in user engagement and a 20% improvement in app store ratings.